Go To Market Advisory

Transportation Go-to-Market Advisory

Transportation, supply chains and mobility are growing in importance and creating a huge market opportunity for technology and professional services companies.

A complete and up-to-date understanding of this broad and fragmented industry is vital to develop a successful Go-to-Market sales strategy. Shaping differentiated service offerings to sell into this market requires knowledge of the transportation industry, its structure and trends. It also requires quick access to the right people in the buying center.

Andrew Young, Founder and Principal Consultant at Linby Consulting, can help you secure successful growth in the transportation market.

Where are you today?

o Developing a transportation vertical / market team and need to build strategy on where and how to go-to-market

o Have an existing transportation (and/or travel) vertical which is struggling to grow or move up the value chain in terms of offerings and margin

How Linby Consulting can help – Our 3-phase approach:

Discovery and Scorecard (review the now, provide actionable recommendations)

Duration: 2 weeks

Strategy Redux (set objectives, prioritize go to market, review team fit, detailed action plan)

Duration: 4 weeks

Operationalize (create or lead an existing vertical team, execute on strategy, hire new leadership)

Duration 8 weeks to 24 weeks

Why Linby Consulting?

• Transportation industry knowledge from 35 years of experience

• Sales experience at Tier 1 digital, technology, consulting and BPO services companies of 15 years

• Deep knowledge across all sectors (passenger, freight, air, rail, marine, road and public transit)

• Global perspective with experience in North America, Latin America, Europe and Asia

• Thought leader and recognized expert on trends in the transportation industry

Proven track record

• Established rail industry/transportation go to market strategy at Cognizant, NTT Data and Wipro

• Led transportation business development at Atos and Cognizant

• Developed latent transportation and travel major accounts at Capita, Capgemini and Atos

• Coached over 500 sales leaders at Atos, Microsoft, Thales and Siemens

Call 469-301-4384 or Email andrew.young@linbyconsulting.com to discuss your needs